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Fast Company: Prompts Aren't Enough
August 19, 2026
Fast Company published a guest article by IrisGo CEO and cofounder, Jeffrey Lai, about why the industry is launching demonstration-based features to address the limitations of AI-based prompts.
The core challenge has been context awareness: helping AI systems retain memory of individual preferences and habits across interactions, bridging the gap between what people say and what they mean.
He also discusses workflow mining as an emerging opportunity to create a library of workflows that people can select and personalize in the future, and why the biggest gains will be in systems that learn how people actually work.